Leveraging The Internet
Online Marketing is Full of Options
When we first start to discover the different ways that we can market our products and services online, it can be overwhelming. Each advert or email opt-in can lead to a new voyage of discovery.
Slick sales techniques convince us that Facebook marketing is the future. Or Twitter adverts? A specialist youtube channel? Perhaps your site needs to be SEO’d right to page one?
There are so many ways to do business online, with sales pages full of words like guarantee, autopilot, turnkey, automatic, hands-free, oh, and the bonuses! Bonuses worth thousands if you buy their software now before the countdown timer runs out!
How do we leverage the power of the internet to create revenue?
This is one of the top questions that all entrepreneurs ask when starting a website. The path can be overwhelming; in fact, it usually is! Creating an online presence is simple, getting traffic is also fairly easy. Leveraging the internet to generate leads and sales is a much tougher challenge.
You may be trying to market your goods or services online, or might be simply experimenting with different ways to increase your online exposure.
Perhaps you found this page in the search engines, and want to join the ‘make money online’ bandwagon? It’s possible that you have a real business, and you want to increase the revenue that gets attributed to online efforts.
We certainly hope that you already have a business.
The reason is that there are hundreds if not thousands of ways to ‘make money online’, but if that’s your goal and you’re looking for a strategy, then we can’t help you much. For every shiny sales page pushing the latest revolutionary course or software, there’ll be a case study to show you how easy it is. We expect that the individual case studies are mostly accurate.
The power of leverage only matters when you have an offer that converts
It’s likely though that the successes are down to the core business that has been helped by the software or the course. It’s all about the value behind any offer.
If you’re not sure how to make money online, then perhaps you’re not ready to. The Internet can help you scale, or reach people that you otherwise wouldn’t. But you need a product or service that people want to buy. Leveraging the internet doesn’t work without something worth scaling in the first place.
Do you have that?
No?
Then perhaps you should start by selling someone else’s product or service as an affiliate? At OOTBI, we work with unique businesses, but affiliate marketing works for many people.
Yes? Great, we might be able to work together.
If you’re clear about who you are, and what you can offer to other people by way of a value proposition, then that’s great. That usually means that you’re already in business and making money. You need some ideas and direction regarding how to increase or maximise your online revenue.
There are plenty of starter sites where you can learn about internet marketing step by step, but this isn’t one of them.
If you make contact and present your business model, it’s likely that we can give you some ideas about actionable steps to get leverage online. We might be able to assist or take care of them for you. We’ll only agree to this if we feel inspired by your business and can think of a few innovative ideas. There’s likely to be some ‘out of the box’ thinking that hadn’t occurred to you and where you’d happily pay us.
Leveraging the internet works best when you have an excellent product or service
We’ll only take on new business if we feel that we can make a massive difference to your business.
Otherwise, retainer or no retainer, things are going to get awkward, really quickly. Frankly, this is negativity that we don’t need. We prefer to spend available time on our other businesses where we learn and experiment for ourselves. We’d also prefer to expand our passive income-producing legacy websites that got created during one niche related project or another.
You see, we’ve been there, we’ve bought the software, taken the courses and applied the so-called ‘turnkey automated’ systems. Most of these early ventures were failures. A small percentage were successful and continue to be successful to this day.
Which was the best avenue? Pinterest, Twitter, Instagram, MySpace, Amazon, eBay….? Companies and individual people are making six, seven and even eight figures in revenue per month in almost every significant space online, but it’s not the tool – its the underlying business itself. Do you want to market your companies incontinence pants on Instagram? Your no-win-no-fee ambulance-chasing legal service onto Facebook?
Good Luck.
Start with a focus on the business or service that you offer. The type that people want to pay a profitable price for. Then, we can help you leverage the internet and find the best online avenues to invest in and the best software to make the process easier.
So, what do we do? Do we offer SEO services? Social Media Marketing? Product sourcing consultation? Web design?
Of course.
But we would much prefer that you tell us a bit about yourself and your business and let’s see if we get excited about it. Let’s see if you get our creative juices flowing and if we can think of any out of the box innovations to your great idea. If that happens, then we’ll tell you all about them.
