We had humble beginnings. The business was originally set to become a holding company for our head marketer, Jason Lavis, to host his marketing portfolio online. However, through a happy confluence of factors, Jason ended up partnering with a long-term friend and neighbor, Steve Hauxwell, who had several decades of experience in oil and gas.

Combining their expertise, in 2015 the duo created the world’s first oil and gas recruitment agency: NatResPro. This coincided with the worst oil industry crash since the 80s, and business wasn’t easy! However, they persevered, and one comment they kept getting was that people loved their website.  In fact, they heard this so often that they started thinking maybe they should branch out from recruiting and dive into the marketing game.

So, Jason set up Out of the Box Innovations Ltd and developed a loyal client base. Bringing authentic industry experience to our niche focus areas means we have the kind of unique understanding of the markets in that no generic marketing company ever could hope for, so it’s no wonder we get such rave reviews!