Anybody across any industry will likely be aware of the growing importance that is consistently being placed on digital marketing. It isn’t enough to merely sell a good product or service: businesses need to go beyond this by incorporating strong digital marketing strategies. The solar industry in particular stands high in potential among others when it comes to gaining the most from a good digital marketing strategy.
This blog post aims to delve into everything you need to know for using solar marketing materials.
Understanding the Different Types of Solar Marketing Materials
It is important to note that there is a vast array of solar marketing materials, each with their own strengths and purposes. What may work for one solar organisation might not work for another. You can get your target audience’s attention by knowing how to use solar marketing tools effectively and making them fit the needs of your business.
Websites
It goes without saying that a strong website will form the foundation of your solar marketing journey. A good website should concisely lay out what you do, how you do it, and why you stand-out against to your competitors. Customers also react positively to product-specific pages, Q&A sections, and an easy-to-use interface. This shows that you at least know what you’re doing and have made it easy for consumers to navigate.
Blog posts and articles
Blogs and articles are great ways to talk about topics that make you think in the solar industry. They can explore lots of different areas, like new policies or developments in solar technology, how-to guides, and “best” posts. All of these are great ways to improve your site’s exposure and give useful information to current customers, which builds trust.
Some posts in particular, like “best” posts, usually attract customers looking to buy, meaning that there is a good chance they will look into your product or service as a result of clicking on your post. Depending on your business scale, even one customer can be a huge win, so creating blog content is a great strategy to utilise.
Not only are blog posts a great means of attracting customers to your product/service but they can also be used as an individual source of revenue. If you manage to build a strong organic presence through regular uploading and good SEO, page traffic alone will generate you money. This opens the door to backlinks and collaborations with other established solar businesses. Before you know it, you’ll be generating more passive income than you know what to do with.
Social media
Sites like Facebook, X, and Instagram can help spread the word about your brand and let you connect with customers. They can direct customers to your website who then go on to buy products. Social media is also a great way to promote original marketing content like the previously mentioned blog posts. Once an organic presence has been established, social media can help in the promotion stage, gaining even more revenue from these blogs.
Video content
Customers like visual storytelling, so video content can be a great way to explain complicated ideas. Being as solar is still very much in the early stages of adoption across the residential sector, informative but simple videos can bridge the gap that is present between newcomers and experienced buyers. In particular, video content can help support material such as how-to posts, business overviews, and product showcases.
Video content isn’t any new, they have been around for as long as televised ads have been on the air. However, it is important not to neglect their importance and rely too heavily on written content or social media. Being able to see something other than written text can show how well your company does its job.
Case studies
Real-life examples of solar products/services that worked well can help people trust your business a lot more. They show the customer that your business isn’t just words; you have the actions and history to back it up. Case studies can be displayed on many different sites, such as the ones we’ve already talked about.
Using a mix of these different kinds of solar marketing products that are tailored to your business’s needs and the tastes of your target audience can greatly increase your reach and influence in the solar energy market.
Strategies and Trends in Solar Marketing Materials
Marketing strategies evolve together with technological developments and consumer behaviour shifts. Recognising and adapting to these trends can provide your solar business with a competitive edge. Here are some current social marketing materials strategies and trends to consider.
Educational content
As mentioned before, the solar industry is still yet to fully cement itself in society as the primary source of energy, especially in the residential sector. It is for this reason that educational content remains a high priority when it comes to using solar marketing materials. Blog posts, videos and infographics are all methods that can be used to create educational content and therefore increase the chance of converting leads.
Leveraging Influencer Marketing
Engaging with influencers or thought leaders in the energy sector can help broaden your reach. Their endorsement or shared content related to your business can attract their followers to your brand.
Paid Social Media Advertising
If budget is less of an issue for your business, paid advertising across social media might be the way forward.
Platforms like Facebook and LinkedIn offer targeted advertising options, allowing you to reach a tailor-made audience. This can be based on demographics, interests, or user behaviour, ensuring your content gets in front of the right people.
The “Wall of Love”
A lot of the time when a customer searches for a specific product or product type, they won’t want to dedicate lots of time to reading vast walls of text and technical jargon, they’ll just want a straightforward means of knowing whether or not your product/service is worth their investment. Well, what better way to prove this than the “wall of love”?
Reviews aren’t anything new, but sometimes businesses miss out on the opportunity to fully show off their loving customers and the glowing reviews that they provide. Website plugins have advanced far enough for social media posts, which nowadays is the source of most reviews, to automatically be copied and pasted onto a company website.
Having a “wall of love” section on your website is a growing trend among all companies, not just solar, and they allow prospective buyers to see a live page of constantly uploading reviews. Don’t worry though, if for any reason somebody had a negative comment, there are options to finetune which reviews can go through.
Sustainability storytelling
With rising global concerns about climate change, showcasing your commitment towards sustainable practices can resonate with environmentally conscious consumers. Sharing your solar installation successes, behind-the-scenes glimpses of your operations, or the environmental impact of your projects can create a compelling brand story.
Incorporating these strategies and trends into your marketing plan can help enhance your brand visibility, engage effectively with your audience, and ultimately, drive your solar business growth.
