Why Solar Needs SEO
Are you interested in harnessing the power of the internet to your solar business’ advantage? Get your solar company found more often online by optimising your website for search engines. Find the best search terms in the solar sales and installation niche. Optimise for the keywords that have buyer intent, so that your website visitors are more likely to translate into new customers.
When you contact us to handle your search engine optimisation (SEO) campaign, know that we won’t try to rush you into anything. We set up a virtual meeting or begin an email exchange to discuss your company’s strategy and overall objectives. We’ll work with you to identify the most appropriate approach. Only place an order once you feel confident in our abilities.
Solar SEO to Outmanoeuvre Your Competition
Despite the raging debate around global warming and climate change, the move towards renewable sources of energy such as solar is relentless. From industrial-scale solar facilities to small home solar installations, the demand for solar installers is only going to grow. The steady drop in the cost of solar equipment is also a key driver of adoption.
These positive industry trends will not automatically translate into easy money for all solar companies. The increased demand is going hand in hand with rising competition for customers. You have to fight for new business, and perhaps no arena is as important to win that battle than the internet. That’s why SEO for your solar company is vital.
Online Visibility is Key
If someone is looking for a solar installer, they’ll probably first go to their favourite search engine to see what comes up. If your solar company is not on the first page of search results, you’ll be starting at a significant disadvantage to your rivals in the race for customers.
Levels of tech-savviness among younger generations, and e-commerce and internet use only set to rise in the coming years. Your online presence is going to get even more critical over time.
Our SEO service enables you to leverage Google’s massive reach and draw visitor traffic to your site. The visitors can get converted to leads, and some will end up as your customers. We offer both off-page and on-page SEO. For faster and better results, we recommend that your SEO campaign uses a combination of the two.
On-Page SEO Service
An on-page SEO service involves running through a checklist of best practices and fixing anything broken. We might need to change texts or create new content. All of the essential keywords for your business must be within the content of your web pages. We help you pick keywords that are relevant to your business but don’t have too much competition for search engine traffic. The keywords can be a single word or a word string (referred to as a key phrase).
Long-tail keywords, in particular, are a powerful tool. They allow you to be more specific in your targeting and ensure you attract the most relevant audience. Narrowing down on specific keywords also gives search engine bots a clear idea about the topic of your page. This strategy increases your chances of high rank in search results. We look at keyword optimisation in page headings, sub-headings, body text, links and image tags.
Google penalises keyword spamming, i.e. a keyword appearing too many times on a page. We’re careful to maintain a reasonable keyword density. We explore ways of increasing page load speed and ensuring a mobile-friendly interface.
On-Page SEO takes place on your website, meaning it’s easier to monitor, measure and control. You’ll quickly know what works and what doesn’t, and we can make adjustments accordingly.
Off-Page SEO Service
Off-page SEO techniques refer to online methods of promoting your business that takes place outside your website. One technique is link building where we get high authority sites to link to yours. This process increases your authority in Google’s eyes and pushes your website up the search engine results.
Our Off-Page SEO service can also be incorporated with email marketing, social bookmarking and social media marketing. Facebook alone boasts more than two billion active users. Together with other major social media platforms, we see a treasure trove of lead channels that cannot get ignored. We help you wield the power of social media to your brand’s advantage.
We have a proven track record of helping companies get a leg up over the competition online. Increase the number of visitors to your page, generate more leads and draw in prospects that are looking for a solar company like yours. For clarification or more information on how SEO can help you grow your solar installation business, get in touch with us.