SEO services can boost (or destroy) your website traffic
Search Engine Optimisation (SEO) is something that most business people are aware of. Only a few understand how it works and the way that it might impact their business.
Which of these three statements is accurate?
SEO of your website can create hundreds of new customer enquiries. These enquiries will continue year after year long after the initial investment. In fact, the high rankings create a search engine authority ‘snowball effect’. This enables new content and product offerings to rank on page one as well.
The money spent on SEO is a complete waste. The first page rankings for key words in my business are too competitive. The top results include corporations, news agencies and other unbeatable websites. How can I compete with Wikipedia, Huffington Post or CNN? I can’t. I wish that I had never bothered.
Not only did my old SEO agency fail to increase traffic… But they completely ruined my existing rankings. I went from having search terms from page 1 to 5, to having my website de-indexed. I then spent more money trying to fix the problem (good money after bad). In the end, I started a brand new website from scratch, and had to lay off some staff as well. Don’t talk to me about SEO.
If you’ve already guessed that all three statements are correct then that’s great. You understand the gap between common agency marketing claims, and reality.
Sometimes, a simple tweak that takes half a days work, can revitalise your website. There could be some fixable technical issues. You might have a product offering on the top of page 2 that can boosted onto page 1.
Is SEO a waste of money… For YOUR business?
Other times, you can spend a lot of money month after month and either see no increase in visitors.
Another common situation is an increase in traffic, without an increase in sales. This is because you need to rank for keywords with buyer intent.
For example, it might be better to have 10 visitors who have typed the search term: ‘Solar installers in Exeter’…
Than 1000 visitors who have typed: ‘How do solar panels work?’
Traffic for the sake of traffic is pointless. So, how can you know whether SEO is a waste of time, or the best possible thing that you can do next for your business?
Do you spend thousands, and wait months to find out?
No, it’s much better for you to get an expert opinion. We’ll take a look at your website, its statistics, and those of your closest competitors. Then we will explain to you where you stand, and where possible improvements might happen.
If your competition is too fierce and cost prohibitive then we’ll tell you.
If there’s an easy win that takes half a day, that could create a massive boost – we’ll tell you about that too.
We charge £200/$300 for this initial analysis and consultation. Yes, we know that some companies will consult for free. Most of these will have their crafty sales pitch ready too.
If you want a plain, simple and honest opinion then we’ll charge you for it. Our time is valuable, and this small ticket price weeds out tyre kickers and time wasters.
If you’re interested then please submit your details below. Is SEO a waste of money? It might be the best thing you could ever do for your business, or completely pointless. We’ll give our best advice on this, and explain why.