SEO services can boost (or destroy) your website traffic
Search Engine Optimisation (SEO) is a concept that’s familiar to most business people. Only a percentage of them know how it works and the way that it might impact their business.
Which of these three statements is accurate?
– SEO of your website can create hundreds of new customer enquiries. These enquiries will continue year after year, long after the initial investment. The high rankings generate a search engine authority ‘snowball effect’. This momentum enables new content and product offerings to rank on page one as well.
– The money spent on SEO is a complete waste. The first page rankings for keywords in my business are too competitive. The top results include corporations, news agencies and other unbeatable websites. How can I compete with Wikipedia, Huffington Post or CNN? I can’t. I wish that I had never bothered.
– Not only did my old SEO agency fail to increase traffic… But they completely ruined my existing rankings. I went from having search terms from page one to five, to having my website de-indexed. I then spent more money trying to fix the problem (good money after bad). In the end, I started a brand new website from scratch and had to lay off some staff as well. Don’t talk to me about SEO.
If you’ve already guessed that all three statements are correct, then that’s great. You understand the gap between common agency marketing claims and reality.
Sometimes, a simple tweak that takes half a day of work can revitalise your website. There could be some fixable technical issues. You might have a product offering on the top of page two of Google that can get boosted onto page one.
Is SEO a waste of money… For YOUR business?
Other times, you can spend a lot of money month after month and see no increase in the visitor numbers.
Another common situation is achieving an increase in traffic, without an increase in sales. This apparent puzzle is because you often need to rank for keywords with buyer intent.
For example, it might be better to have ten visitors who have typed the search term: ‘solar installers in Exeter’…
Than 1000 visitors who have typed: ‘How do solar panels work?’
Traffic for the sake of traffic can be pointless if the visitors aren’t potential customers. So, how can you know whether SEO is a waste of time or the best possible thing that you can do next for your business?
Do you spend thousands per month, and wait for a year to find out?
No, it’s much better for you to get an expert opinion. We’ll take a look at your website, its statistics, and those of your closest competitors. Then we’ll explain to you where you stand, and where possible improvements might happen.
If your competition is too fierce and catching them is cost-prohibitive, then we’ll tell you.
If there’s an easy win that takes half a day, that could create a massive boost – we’ll tell you about that too.
Some charge for this initial analysis and consultation, but we will initially consult for you, free of charge.
If you want a plain, honest and straightforward opinion, then we’ll gladly provide it. Our time is valuable, but we need to know that we’re a good fit for each other before we start to do business.
Is SEO a waste of money? It might be the best thing you could ever do for your business, or completely pointless. We’ll give our best advice on this, and explain why.
If you’re interested, then please get in touch. If you want to find out more about us, and our areas of expertise, check out our About Us page.