Taking advantage of globalization in your business
There are thousands, in fact probably hundreds of thousands of companies that you can outsource your online development to. We have already covered the benefits of using an industry specific partner in previous posts.
This post covers the benefits of using a company that doesn’t have an office…
There was a time when all companies had offices. The whole company showed up at the same time every morning. and there were layers of bureaucracy, oversight and supervision from the bottom of the company all the way to the top. Successful companies all had layers at the top too. Presidents, vice presidents, boards of directors and important shareholders that are often completely detached from the front line.
This traditional structure isn’t inherently bad, there are benefits gained by these companies such as economies of scale, branding, monopoly positions and so on.
The problem for you, the customer or client, is that all of this needs to be paid for inside the pricing structure of what you are buying.
The skills needed to create your new website, email auto-responder or sales page do not need to be possessed by someone who is forced to sit in the same office cubicle day-in day-out. In fact, top copywriters and web designers have been seeing the benefits of working remotely for many years now.
If a red hot copywriter says that he does his best work while sat in his log cabin in the middle of the forest, that piques my interest. If a kick ass web designer says that she gets obsessed with a new project and practically works 18 hours a day locked in her attic wearing the same pajamas… I would love to see the results.
You don’t have to be an eccentric oddball to work with us, but it might help…
This is not to say that I prefer non-conformists to work with me at my company… But if there is someone like this who produces amazing work, at a much lower cost than having an employee jammed into an office cubicle… Why live in the past?
Hiring a company that uses outsourced remote staff has some possible disadvantages. This is especially the case if the company itself is in another country. In the event that you make a bad choice, your options are more limited.
It will be hard for you to go to the head office and ask to speak to the CEO or Managing Director. You won’t be able to bang the desk and cause an embarrassing scene in order to get a response. A legal case in the event that you are not satisfied will also be tough if the workers are in a different country to you.
These courses of action tend to be ineffective anyway, even if the company is in the same town as you. If you ever get to the stage that you fell the need to lose your temper, or call legal advice, you should realise that you made a really bad choice and wear it.
Pursuing negative courses of action might tie up even more of your valuable time and attention. It might be worth it for a shoddy building, but not a website.
Other than in the situations where things go wrong, I can’t think of any reason why you wouldn’t want to use a remote based company. Where the company is based or not based should be either a neutral factor, or a benefit to you as a client.
11 reasons why having remote staff makes sense
A remote company has the advantage that:
They can scour the earth for the right person for the job, not just the ones who happen to be available in the local job market at the time of recruiting.
They benefit from low fixed overheads such as not needing offices, pension requirements, worker healthcare schemes and so on.
They operate in a results based environment where coming in on time, having short coffee and cigarette breaks or other irrelevant metrics are out of the picture. An outsourced worker is simply judged on the quality of their work, and the amount they charge for it.
When you have a developer in one country, a copywriter in another, and a social media manager in a third, there are no office politics or negative troublemakers to bring the whole team down.
They are nimble and can hire according to the workload. There are no difficult downsizing dilemmas or regulatory issues. For example, a staff member being there for a ‘year and a day’ which means that the extra day could cause an unfair dismissal suit.
There is no sexual harassment, bullying, favoritism and office romances to get in the way of work.
The workers can’t join together to undermine a manager or the company itself. They can’t group together and create a new company, while stealing customer information. No mutinies or power struggles.
Due to the remote nature of the work, there are no company superiors to ask advice from. This might seem like a disadvantage, but remote workers tend to be expert at using their own problem solving initiatives. Does that old guy in the corner office really know more than Google? No. Remote workers join industry forums and private memberships where they can ask advice from some of the brightest minds in the world, not just the company.
There is far less awkwardness in hiring and firing, and in starting new client contracts or finishing them. This is partly because there is an understanding that contracts and staff come and go, but also because we are unlikely to bump into anyone that we do business with in Walmart or Tesco’s.
There are very good avenues and structures in place for hiring remote staff. If I needed 10 new web developers, I could find them much easier than if I were trying to post adverts in local newspapers and job centres. The same applies for any type of website development, SEO, content or social media related staff.
Technology workers tend to lead the charge in innovation and the latest solutions. This is how virtual based work is moving. Why commute and sit in traffic, to be micromanaged and controlled, and work in a mundane routine, when you can work on your own terms? Some of the most creative and resourceful people are making this choice. The ones that are confident and bold enough to go it alone. There are the types of people you want on your project, not office drones.
Update on the 22nd Feb 2017: Whilst this post has been written with the subtle intention of putting your mind at rest about the fact that WE operate as a remote/outsourced based business… A reader email indicated to us that you might see the benefit in transitioning your business in the same way. Whilst we use outsourcing as a competitive business advantage, we are certainly not experts. Here is an epic post on the topic by someone who is more expert than us!