Responsible for an SME in the oil and gas industry?
Why not deal with a specialist online marketing company?
This post will explain why your choice of a digital marketing agency should only include those that specialise in oil and gas online marketing. What we mean by this is that there are clear benefits in dealing with an industry-specific partner for your digital marketing and web development.
We’re mainly interested in working with small to medium-sized oil and gas companies. O+G is the niche that we focus on, and which we have become extremely familiar. There are thousands, perhaps tens of thousands of general web development, social media management, and search engine optimisation companies.
*UPDATE: As of January 2018, OOTBI has diversified into working with clients in the solar power industry, and a select number of local clients within a thirty-mile radius of Exeter, Devon.
Our headline that said ‘Choosing an Online Oil and Gas Marketing Company’ was designed to attract your attention, if you were looking for a list, you wouldn’t find one. There are only a few in the whole world.
We apologise if this came across as clickbait. Unlike most clickbait, however, this will not be a wasted journey for you. There are so few online web development and digital marketing companies that specialise in the oil and gas industry. Hopefully, this is the end of your search.
The major oil companies have their own IT teams that can handle everything web-based. They don’t need our services, and frankly, we are not big enough to handle the task for Fortune 100 companies.
The benefit in niching down to providing services to a sector of a particular industry is not new. It’s likely that your company is doing the same. While we’re always ‘open to offers that we can’t refuse’, we are not trying to do business with anyone other than our target market. We turn away requests from people outside our industry.
There are benefits to this niche strategy — benefits to you, our next client, and for us.
Benefits for you in dealing with an oil & gas specialist online agency:
- We already understand the terminology and jargon used in your industry. Your online presence won’t look out of place or amateurish.
- Because we already write articles and read news publications for your industry, we can write email auto-responders, blog posts or social media updates as if we were part of your press team.
- We’re already ‘in the industry’ and have access to an existing network of social media accounts. We can ‘bring you into the fold’ and promote your pages. One hundred followers in the same industry are worth 10,000 random ones.
- Because we already have good relationships with other SMEs in the oil and gas industry, it’s easier for us to approach them on your behalf. We can get backlinks, brand mentions and product promotion done much more efficiently for you.
- Our group of partner companies got built on the ethics of mutual benefit. As long as you or your company fits in with us, we will actively help stimulate your success.
- If you have a great product or service, we can sometimes connect you with new customers. We do this to encourage the very platform concept that we promote. You win, the new customer wins, and we gain through respect and loyalty.
Benefits for us:
- It’s far easier to be a specialist; when we know an industry inside and out, the workflow is efficient and costly mistakes get avoided.
- Do you need to build up a social media following from zero? We can promote your pages through our network because our audience is in the same industry. You’ll see faster and better targetted and results in a lot less (billable) work for us.
- We can get referrals more quickly as we build up a reputation among the same group of people.
- Tasks such as outreach for publicity or promotion are easy when many of the people who we are reaching out to are also our customers.
There are other benefits too, but we don’t want to give away too many of our ‘secret sauce’ recipes here on a public page.
Know that when you deal with us, you’ll be dealing with a company who already understands what you need. Not only in a generic way but a laser targeted approach. That is powerful for your business!
We also believe in the spirit of education and personal betterment. Not only will we undertake the work for you, but we’ll be happy to explain what we’re doing in simple terms.
We believe that gone are the days where a web marketing company baffles their clients and make things seem so complicated, they feel that they have to pay for extortionate monthly contract rates. Gone are the days where the internet and web design look like wizardry.
Many of the articles and posts on this website are industry generic in nature because it’s easier to explain examples without mentioning oil every few sentences. We focus on the concepts and strategies, then apply them to your business later on.
Feel free to browse around the site and come back frequently as new articles will get added. If you can get a better understanding of what we’re doing to improve our clients’ businesses, you’ll be more comfortable. If we’re on the same wavelength, you can accurately explain what you want to achieve.
We hope that you choose us to help you with your digital marketing needs. Even if there were hundreds of oil and gas online marketing companies in the world, we would still aspire to be the very best, and your first choice!