We can help alternative energy companies get noticed online
We’ve decided to offer online web development and marketing for alternative energy companies.
This could mean that our next client is a hydro-electric or wind power company. Our market fit is more likely to match to smaller companies. Technology innovators or local solar installers are more likely to find a good fit with us.
Our company has grown so far by working with small to medium sized businesses (SMBs) in the oil and gas industry. As the energy industry changes, we intend to change with it.
The reason for the SMB target customer is that we’re a small marketing agency. The largest energy firms tend to have in-house teams for web design and marketing.
We live in a fast changing world, and no-one knows what the future holds. We see in news and media articles that people tend to have strong polar opinions about energy.
Many people gravitate towards favouring green energy over fossil fuel. This makes complete sense as only a fool would choose pollution over fresh air.
Hydrocarbon supporters say that alternative energy only provides a fraction of our needs. Oil and gas workers in particular face a lack of support, when they are a valuable part of society. It can seem as if you are for one type of energy source, you are against the other.
Public anger against spills and pollution have demonised what is a valuable industry. At the time of writing, alternative energy couldn’t fill a gap in the event of an abandonment of fossil fuels.
Energy pragmatism and open mindedness
In 50 years time, the world is likely to be relying on solar or wind power for a much larger percentage of its needs. It’s possible that nuclear or coal with greener technology will be the best choice. (It seems unlikely now of course). Then there is cold fusion, or something not discovered or invented yet?
Rather than thinking that oil=bad or wind=good, we prefer to be pragmatic. We hope that future leaders choose the best options that they have available. We understand the implications of human induced pollution and climate change. We know that our children’s future will be affected by what we are doing now.
There’s an ongoing debate about whether humans are causing climate change. Unless you are a climate scientist it is better to keep an open mind. Actually, the best scientists have open minds too…
If the consensus is right, and we are contributing to our own downfall, then we ought to stop. If the consensus is wrong, and we are between ice ages, then one day humanity will realise, as long as we still exist.
One thing is for sure, if we:
… Ignore the warnings and we cause our own demise, then it’ll be too late.
… Decide that we’re causing it and later discover we’re wrong, there’s no downside.
There needs to be a better grip on so many environmental issues that we are experiencing today. Global warming aside, air pollution in so many cities is inhumane and intolerable. There are predictions that by 2050 there will be more plastic debris in the sea than fishes…
Out of the Box Innovations want to work with conscientious companies and partners. whether they are in the traditional energy sectors, or the ones of the future.
The biggest energy companies such as Siemens or GE are doing what they can to improve. Forward thinking companies are looking at how they approach traditional energy. At the same time, they are innovating for the future.
We hope that in our decision to embrace a larger energy mix, we do not alienate those who are in one camp over the other.
Abandoning oil, gas, and nuclear is not an option for the time being. Ignoring green alternatives would be foolish too.
Our typical clients are those who are looking at a better world for tomorrow. At the same time, they are being realistic about today.
If you’re reading this and you are a decision maker inside an alternative energy company, let us help you. We can offer most aspects of online marketing and web design. Choose a partner that shares your vision and values…