The Challenge of Effective Digital Marketing
Digital Marketing is a broad term, containing dozens of sub-categories. The vast majority of people who have tried to create a profitable website or a successful online advertising campaign will tell you about the steep learning curve.
Those who achieve success quickly and efficiently are incredibly rare. Stories of overnight successes relate more to media attention than to how easy it was to succeed.
The history of almost every high-level internet marketer gets littered with failure, broken dreams and tough lessons. This struggle isn’t surprising since most careers worth having involve years of hard work to become qualified. After that, it takes a while to become experienced enough to create real value in the world.
Digital marketing is easy to get started with, but hard to make profitable. The idea that we can bid on advertising space for the hottest keywords in our niche appeals. Setting up a landing page that provides a constant stream of leads or sales, with no further work, is marketing nirvana.
The problem is that, because the rewards of online marketing are so high, masses of competition fill profitable spaces. Competitors bid up advertising click prices and make page one of the search engines more elusive.
Your online marketing campaign is likely to follow the same path of failure that every internet marketer follows for the first few years of trying. There are two problems here, you probably don’t want to learn these hard lessons, and you’ve got your primary job to do. Digital marketing isn’t like blogging for fun; it takes hard work and dedication. While focusing on your main job, you’ll likely find that there’s no time to learn a secondary career.
This specialist skill problem is where a digital marketing agency like OOTBI comes in. We already know what’s likely to work for you based on our own experience. We hang out in communities where case studies are shared, and advice gets given among hundreds of successful online marketers. It’s the space we’re in, and the one we know intimately.
Inbound marketing such as the creation of great content, or stimulating social media pages might give you your best ROI. This opportunity depends on the type of product or service you provide. The strategy will depend on the level of competition in your industry or sub-niche.
Outbound marketing such as pay per click advertising, or an email marketing campaign might be the best thing that ever happened to your company. With outbound digital marketing, we have the luxury of testing small sample sizes, cost-effectively. Then, we scale up once we have a proven formula.
It could be that your competition is too fierce, and the company marketing budget too low. Digital marketing might be a real challenge for you at the current stage of your company.
So, rather than spinning your wheels as a novice online marketer, or spending days or weeks learning a single software tool, or marketing technique, get in touch with us. We know the terrain and have the experience. It could be that we see a fantastic opportunity for your business right away and get effective results for you from the start. It’s also possible that your plans are unrealistic based on competition or market conditions.
We offer very affordable competitive audits and niche opportunity discovery techniques. Getting in touch, in the beginning, won’t cost you anything, of course. We know that testing marketing techniques that are suitable for your business can be done quickly by us. It’s when we find a winning formula that we can scale things up with you. After all, if there’s a positive ROI, you’ll be happy to increase the project budget.
