How long do bright ideas last?
For an experienced SEO specialist to discover a true innovation is rare. The word innovation suggests completely new technology or techniques. What tends to happen in the field of search engine optimisation is that the new discovery tends to only be new for the person discovering it.
SEO Innovation is rare, and even then rarely shared soon after discovery… As with all secrets, the information leaks slowly, then suddenly all at once, thanks to the viral nature of the internet. Once ‘everyone’ knows about a new technique and starts to use it, the effectiveness dwindles since a higher level of competition makes it harder to get to page one…
Then there’s the next consideration, whether the SEO innovation that you are learning about is applicable for your business:
- There are tactics and techniques that are very powerful for a short period, but then result in search engine penalties and/or de-listing.
- Other techniques work well in lower competition niches, or local niches but not for a larger niche or location.
- Some tactics involve a high cost and/or level of manpower that might not give a satisfactory ROI for you. These same tactics might be golden for the Plastic Surgery, Insurance or Finance niches.
- Some tactics work really well for one industry or location, but are pointless for others. There’s no magic SEO bullet that works everywhere and for everyone.
- There are keyword density levels and back link profiles that will help you rank in one niche, but make your website tank in another.
Did anything that you’ve just read confuse you at all? Perhaps not, but as you dig deeper into the world of SEO, you’ll potentially lose countless hours and get very confused. Often reading about things that you will never take action on, or that would help your business if you did.
Some SEO Innovations can be easily done by you, on a DIY basis
This is the reason for this section of our website. We’ll publish posts about tactics and processes that are likely to be useful to you, for your business.
Why do we know this? Because you’re likely to be in the energy industry. This is our specialist area. We know what is likely to work for your website, based on years of general SEO experience, as well and almost as many working with clients just like you.
SEO Innovations for energy companies in order to maximise their online presence. These posts can give you help for your DIY SEO efforts, or you can leave it to us.
Either way, these posts will be explained in as simple terms as possible, and contain references and examples of companies like yours.
This list of innovations will grow over time
In fact, if you're reading this at the time of writing in mid July, 2017 there wont be any innovations at all. Just a seed of an idea that will grow. Over the coming years, this post will be updated with an ever growing list of hints and tips. SEO innovations that can help you in your own SEO efforts.
Most of these suggestions will not be innovations to SEO consultants. They might just be innovations for your business, and changes that can easily be made by you, or your company webmaster or IT person.