How long do bright ideas last?
For an experienced SEO specialist to discover a real innovation is rare. The word innovation suggests utterly new technology or techniques. What tends to happen in the field of search engine optimisation is that the discovery tends only to be unique to the one discovering it.
SEO Innovation is rare, and even then, rarely shared soon after discovery. As with all secrets, the information leaks slowly, then suddenly all at once. This spike in awareness is thanks to the viral nature of the internet. Once ‘everyone’ knows about a new technique and starts to use it, the effectiveness dwindles since a higher level of competition makes it harder to get to page one.
Then there’s the next consideration, whether the SEO innovation that you are learning about is applicable for your business:
- Some tactics and techniques are potent for a short period but then result in search engine penalties or de-listing.
- Other techniques work well in lower competition niches or local niches but not for a more significant niche or location.
- Some tactics involve a high cost and level of human resources that might not give a satisfactory ROI for you. These same tactics might be golden for plastic surgery, insurance or finance niches.
- Some tactics work well for one industry or location but are pointless for others. There’s no magic SEO bullet that works everywhere and for everyone.
- There are keyword density levels and backlink profiles that will help you rank in one niche, but make your website tank in another.
Did anything that you’ve just read confuse you at all? Perhaps not, but as you dig deeper into the world of SEO, you’ll potentially lose countless hours and get very confused. Often reading about things that you will never take action on, or that would help your business if you did.
You can quickly do some SEO Innovations on a DIY basis
This is the reason for this section of our website. We’ll publish posts about tactics and processes that are likely to be useful to you for your business.
Why do we know this? Because you’re likely to be in the energy industry. Search presence is our specialist area. We know what is expected to work for your website. Our confidence is based on years of extensive SEO experience, as well and almost as many working with clients just like you.
SEO Innovations for energy companies to maximise their online presence. These posts can give you help for your DIY SEO efforts, or you can leave it to us.
Either way, these posts will be explained in as simple terms as possible, and contain references and examples of companies like yours.
This list of innovations will grow over time
When this post was getting written, there weren't any innovations mentioned at all — just a seed of an idea that would grow. Over the years, this post will get updated with an ever-expanding list of hints and tips. One day there'll be plenty of SEO innovations that can help you in your online efforts.
Most of these suggestions will not be innovations to SEO consultants. They might be innovations for your business, and changes that can easily be made by you, or your company webmaster or IT person.
