CPRedu was founded by a team of firefighters and paramedics with a shared vision: To inspire, teach, and provide the knowledge and confidence to individuals who are able and willing to take action in the face of an emergency. Cardiac arrest is a leading cause of death in the United States, but with the right training and access to Automated External Defibrillators (AEDs), countless lives can be saved.

CPRedu was created with the goal of equipping the San Francisco Bay Area with the best training and tools to save lives. They are certified through the American Heart Association (AHA), the leading authority in the science of saving lives through CPR and Emergency Cardiac Care (ECC).

CPRedu customers range from individuals needing last-minute training to boy scout troops and local small businesses committed to safe work environments to corporate clients of all sizes. CPRedu are passionate about empowering people to help people, and their CPR and AED training classes are designed to give students the confidence and skills they need to save a life.

CPRedu infuses real-life stories, scenarios, and anecdotes into their training to ensure that their classes are engaging and relevant to all students. CPRedu offers AHA Heartsaver classes for the general public and lay rescuers, as well as Basic Life Support (BLS) courses for EMS and medical professionals such as nurses, EMTs, firefighters, paramedics, dentists, etc.

Josh has been gradually increasing the turnover and profile of CPR Education over the past ten years, has countless satisfied attendees and knows that he’s making a difference. His coaches help him cover most of the San Francisco Bay Area locations providing CPR and First Aid training to organisations of all sizes and smaller groups.

He has used different marketing channels, such as paid adverts and in-person activities, but realised that an SEO-optimised website would provide ongoing promotion and leads, even after a campaign finishes.

Josh created and updated his WordPress website and is doing a great job, but there are only so many hours in the day. 

Our mission: To help Josh to level up and get to the position where he’s working on his business, not just in his business. He hired us to optimise his website and contribute towards a growth strategy.

Our task involved keyword and competitor research, speed and security website checks and then on and off-page optimisation. We discussed ways of creating an authentic web footprint where we helped users with first aid and CPR Education even if they didn’t attend.

We looked for ways that we could repurpose existing experience, content and digital assets and where we could inject fun or freshness into such an important topic.

At the time of writing (January 2023), we are only four months into the campaign. SEO tends to take 6-12 months to get results on average, but because the website was established, we found that we could see traction even in the second and third months, and the website is taking off in the fourth.

We set up a client dashboard for Josh where he could share files and see current tracking and analytics. We also provide a detailed monthly report listing specific SEO tasks completed. 

Here is a selection of wins achieved so far:

• We saw the site slow-loading (Google page speed at 29%). We got this to 94% and 99% for the desktop.
•  Full technical site audit and content audit, and site restructure. Ahrefs site score went from 73% to 97%.
• Existing pages were improved, merged or deleted. Fresh content was created by finding other locations and high-volume/low-competition keyword clusters.
• Restructure and redesign with existing website template, optimised without needing a complete rebuild.
• We have created unique, shareable and remarkable content built for bots and humans and SEO linkable assets.
• We created dozens of new pages, including location, educational and pillar posts. Guest posts are also written.
• Researched, mapped and improved local SEO (citations, name address, phone number (NAP), reviews etc.)
• Organic search traffic by user averaged 250-350 in 2022 until December, when we hit 615, and then broke 1000 in January 2023. Depending on which month we compared, that’s an increase of around 300-400% and currently climbing.