Capefront Energies is a leading entity in the energy industry, specialising in crewing services, turnkey rope access, contracting services, and technical requirement services. Formerly known as the separate companies Naurex and Petrolis, Capefront Energies has merged their expertise to provide comprehensive solutions internationally.
They are committed to building solid partnerships between clients and experts in order to create the ideal conditions for building a greener future.
Their network boasts over 30,000 professionals covering a vast array of 140 skills and specialties. They ensure access to the precise expertise required for projects in renewable and fossil energies, power generation, and water treatment throughout a project’s entire value chain.
The team at Capefront came back to us to rebuild their website, which had recently been created with the Drupal CMS. The result was not satisfactory, and due to ongoing bugs and glitches, it was a case of ‘back to the drawing board’ and a switch to WordPress.
We created the PetrolisGroup.com website around five years ago and have provided trouble-free hosting, backups, software updates, and minor changes.
The Petrolis Sales Manager for Europe, the Middle East, and Africa, Christophe, is now the Business Unit Manager for Capefront Energies. He recommended our services to the executive team based on our past work with Petrolis.
Chris asked us to:
1) Replicate the files and theme of petrolisgroup.com and create a duplicate for Capefront.com in a similar style.
2) Update the branding to reflect the current brand decisions of Capefront.
3) Work with their internal marketing department to fine-tune every page for branding, style, content, and new features.
4) Ensure that the structural integrity of the new site is sound and that speed, security, and SEO are preserved and optimised.
First we created a staging site using a duplicate of the Petrolis template and files. We gave access to everyone working on the site, from the OOTBI and Capefront side. This meant that we were all able to fine tune and give feedback during the rebuild process. Anyone could see something and either fix it, or report it.
To avoid ‘too many cooks spoiling the broth’ we set up weekly planning and update calls, a wireframe and scope, and a collaboration platform where tasks can be allocated to different team members.
We all enjoyed this process, and progress was fast since there was no need to wait for feedback or improvements on either side. Actually, during the progress meetings we all felt like we were at the same company with a shared culture – even though we had a mix of British, French and Filipino team members.
We completed the rebuild in less than a month. It went live with no hitches, and we ensured that old URLs were redirected. Site speed and SEO optimisation was at a high level for an ‘out of the box’ website, and we generally polished the final result.
It’s one of the website redesigns we are most proud of, and a credit to the team members of Capefront Energies for being so helpful and easy to work with.
We also created some instructional videos to help with post creation, editing and publishing. Thats another advantage of WordPress, we can make 10 minute videos and a client can publish content themselves, even with no prior experience.
Testimonials
Words From Happy Client
OOTBI are highly skilled professionals in their field. we have been working together since 2020 on our new website creation. The result is impressive both in terms of design and SEO Optimization. Maintenance-wise, Jason has always made himself available quickly, so I would highly recommend him for any website you need to produce.
⭐⭐⭐⭐⭐
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