Energy Store have been providing solar power solutions for residential, commercial, school, and healthcare organisations for the past five years. In the last year or so, they have helped five healthcare organisations in Devon. They’ve helped with the successful and trouble-free installation of PV solar panels for:

• NHS Westbank Practice in Starcross.
• The Chagford Health Center.
• Exminster Surgery.
• The Barton Surgery in Dawlish.
• The HartSWell lodge is in Plymouth.

In addition to healthcare, Energy Store has installed energy-saving solar panels at several schools, including Roselands County Primary in Paignton and Shiphay School in Torquay.

After growing steadily over five years, during a boom period for solar power, the Energy Store website needed updating. The team at Energy Store had gone from a plucky start with plenty of determination to a growing concern with an excellent reputation.

The existing website was well designed but was fairly generic. Stock photos were used, and overall, the values and passion of the team were not displayed to their full extent.

Another concern was that the team was so busy with surveys, installations, and after-sales that they had little time to work on marketing, branding, sales support, and other building blocks for future growth.

Most companies get to the stage where they are ready to “level up,” and it almost involves re-imagining and re-iterating everything. They had just moved into a larger building and needed to look at sign writing, but they have never been that happy with their logo. New work clothes needed to be purchased, but would they be in the old company colors?

First, we created a new branding, logo, style, and feel. We had a mission to move from “local” to corporate, which represented the expansion across the UK and the increase in school, healthcare, holiday parks, and other high-profile installations.

We performed competitor research to identify what is working for the competition and, more importantly, what the national leading solar companies are doing that the local and regional ones are not.

We were able to create a marketing plan and competitive gap analysis data to show what Energy Store needed to do to bridge the gap between themselves and the national leaders.

We completed a new WordPress website with a smart design that would not look out of place in a review with any of the leading companies. We replicated the current content, added fresh content, but most importantly, used real photos and videos of work by the team.