SEO for Solar Companies
Keen on harnessing the power of the internet to your solar business’ advantage? Get your solar company found online by optimizing your website for search engines. Zero in on your solar installation niche and target audiences that are more likely to translate into new customers.
When you contact us to handle your search engine optimization (SEO) campaign, we will set up a meeting to discuss your company’s strategy and overall objectives. We’ll work with you to identify the most appropriate approach.
Outmaneuver Your Competition
Despite the raging debate around global warming and climate change in the United States, the move towards renewable sources of energy such as solar is relentless. From industrial-scale solar facilities to small home solar installations, the demand for solar installers is only going to grow. The steady drop in the cost of solar equipment is also a key driver of adoption.
Yet, these positive industry trends will not automatically translate into easy money for all solar installers. The increased demand is going hand in hand with rising competition for customers. You have to fight for new business and perhaps no arena is as important to win that battle than the internet. That’s why SEO for your solar company is vital.
Online Visibility is Key
If someone is looking for a solar installer, they’ll probably first go to Google (or Bing even though Google is by far the most popular search engine) to see what comes up. If your solar company is not among the first pages of search results, you will be starting at a significant disadvantage to your rivals in the race for customers.
Our SEO service enables you to leverage Google’s massive reach and draw visitor traffic to your site. The visitors can be converted to leads and some will eventually end up as your customers. We offer both off-page and on-page SEO. For faster and better results, we recommend that your SEO campaign uses a combination of the two.
On-Page SEO Service
On-page SEO service primarily involves placing important keywords within the content of your web pages. We help you pick keywords that are relevant to your business but do not have too much competition for search engine traffic. The keywords can be a single word or a word string (referred to as long tail keywords).
Long tail keywords in particular are a powerful tool. They allow you to be more specific in your targeting and ensure you attract the most relevant audience. Narrowing down on specific keywords also gives search engine bots a clear idea on what your page is about. This increases your chances of a high rank in search results. We place the keywords in page headings, sub-headings, body text, links and image tags.
Google penalizes keyword spamming i.e. a keyword appearing too many times on a page. We are careful to maintain a reasonable keyword density. We explore ways of increasing page load speed and ensuring a mobile friendly interface.
On-Page SEO takes place on your website meaning it is easier to monitor, measure and control. You will quickly know what works and what doesn’t and make adjustments accordingly.
Off-Page SEO Service
Off-page SEO techniques refers to online methods of promoting your business that take place outside your website. One technique is link building where we get high authority sites to link to yours. This increases your ‘street cred’ in Google’s eyes and pushes your website up the search engine results.
Our Off-Page SEO service also incorporates email marketing, social bookmarking and social media marketing. With Facebook boasting more than 2 billion active users, it together with other major social media platforms are a treasure trove of leads that cannot be ignored. We help you wield the power of social media to your brand’s advantage.
We have a proven track record of helping companies get a leg up over the competition online. Increase the number of visitors to your page, generate more leads and rope in prospects that are looking for a solar company like yours. For clarification or more information on how SEO can help you grow your solar installation business, get in touch with us.