Founded in 1980, Petro-Logistics has 40 years of experience in monitoring and collating data about the world’s major petroleum product, oil & condensate exporters. Petro-Logistics specialises in providing data in opaque corners of the oil market, from a geopolitical perspective. Their global network of on the ground sources, in-house team of experienced analysts bring clarity to complex crude oil and refined product trade flows. They have a focus on OPEC, Russia/FSU and the Middle East and West African players.
It continues to be a family run business until today. Daniel and Mark Gerber have built on the foundations established by their late father and Petro-Logistics’ founder, Conrad Gerber. Conrad pioneered the art and science of tanker tracking. Today the brothers continue to evolve and innovate at the cutting edge of the industry, coordinating a global network of sources and developing a team of analysts to shed light in dark corners of the oil market.
OOTBI helped in the technical SEO optimisation of the new website launch. Liaising with the in-house IT department, the new site was audited, and dozens of technical fixes and optimisations were identified. Also, keywords research, article writing and off-site optimisation were initiated, giving a roadmap for future organic traffic growth.